Marketing Mix The key to gaining the attention of potential customers is the development of community marketing, not a selling approach. Marketing is a continuous, coordinated set of activities associated with efficiently distributing products to high potential markets. It involves making decisions about product, price, promotion, and distribution. Marketing focuses on providing customer benefits and satisfying needs better than the competition. It is based on the principle that consumer-buying resistance will be overcome if the …
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…media, such as the Internet, they are able to make reservations from customers around the world. TD Travel Group's strategy of marketing matches that of the elements of the marketing mix and therefore indicates that it is targeting the right place with the right promotions at the right price. References Dibb and Simkin. (1994). The Four Elements of the Marketing Mix. Retrieved on September 13, 2004 from the World Wide Web at http://www.tdtravel.com/marketingelements.htm