Marketing Law & Ethics - ETHICS Question 1 Marketing is a key factor in business, which outlines the concepts of society's needs, wants and demands. It is through the exchanging of products and value with others that laws are needed to regulate the market place. However, certain situations are not provided for in law. As a standard of conduct in business, ethical behaviour is important when facing the challenge of balancing the best interests of consumers. …
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…insensitivity..." is valid, but sometimes the "...end justifies the means..." Smoking is addictive and not only affects the smoker, but their family, the medical system and the economy. If this shocking campaign by the Quit Line influences one teenager who hasn't become addicted to smoking and raises awareness of the addictive nature of smoking, then the campaign has been effective. This advertisement would be effective on the young, naive, vulnerable and uneducated people of society.