Marketing can be a noun or a verb. Whether you see marketing as a noun or a verb depends on your perspective. This paper will define marketing from several sources, as well as give three examples of marketing as it relates to organizational success. Marketing is different things to different people. The authors of the Preemptinc website define marketing as "the means to make a communication about a product or service a purpose of which …
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showed last 75 words of 738 total
…Most Common Marketing Mistakes by Michael Fleischner from http://www.promotionworld.com/marketing/basics/article/The7.html February 25, 2006. The Marketleap Report Vol. 1 - Issue #6 - April 27, 2001 Great Concept - Poor Follow Through By Keith Boswell from http://www.marketleap.com/report/ml_report_06.htm February 25, 2006 W. D. Perreault, Jr. & E. J. McCarthy Marketing: Principles and Perspectives, (2004). New York, NY McGraw-Hill/Irwin Laura Struebling, "Customer Loyalty: Playing for Keeps," Quality Progress, February 1996, pp. 25-26.