TABLE OF CONTENTS 1.0 Executive Summary 1 2.0 Situation Analysis 2 2.1 Market Summary 2 2.1.1 Market Demographics 2 2.1.2 Market Needs 3 2.1.3 Market Trends 3 2.1.4 Market Growth 3 2.2 SWOT Analysis 4 2.2.1 Strengths 4 2.2.2 Weaknesses 4 2.2.3 Opportunities 5 2.2.4 Threats 5 2.3 Competition 5 2.4 Product Offering 5 2.5 Keys to Success 5 2.6 Critical Issues 6 2.7 Historical Results 6 2.8 Macro environment 6 3.0 Marketing Strategy 6 3.1 Mission 7 3.2 Marketing Objectives 7 3.3 Financial Objectives 7 3.4 Target Markets 7 3.5 Positioning 8 3.6 Strategies 8 3.7 Marketing Mix 8 3.7.1 Product Marketing 8 3.7.2 Price 8 3.7.3 Promotion 8 3.7.4 Service 8 3.8 Marketing Research 9 4.0 Financials 9 4.1 Break-Even Analysis 9 4.2 Sales Forecast 9 4.2.1 Sales Breakdown ?Mail, Web Direct Sales and Convention Participation 10 4.2.2 Sales Breakdown ?Second Contact 10 4.2.3 Sales Breakdown ?…
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showed last 75 words of 3761 total
…employers and the infrastructure they require to be successful. 5.4 Final Statement EDC is a community-based organization, funded by the community, benefiting the entire community. Works Cited Zikmund, W., & d扐mico, M. (2001). Marketing. South-Western College Publishing: Cincinnati, Ohio. Laden, Rich (2003, October 25). Development Official Leaving: Changes needed, recruiter says. Colorado Springs (Colorado) Gazette. Retrieved October 13, 2003, from http://www.coloradosprings.org/ Economic Development Corporation (EDC) Marketing CD Economic Development Corporation (EDC) Report on the Ec