Marketing Audit Subway
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ESSAY DETAILS
Words: 2779
Pages: 10
(approximately 235 words/page)
Pages: 10
(approximately 235 words/page)
Essay Database > Business & Economy > Marketing and Advertising
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showed first 75 words of 2779 total
showed last 75 words of 2779 total
…US OpportunitiesThreats *Take advantage of health craze - low carb and Atkins items *Room for growth in the sandwich market *Introduce breakfast or late night menus *Expand into non-traditional store locations (i.e. convenience stores, universities and other consumer settings)*Low barriers to entry (low startup costs - many can participate in the sandwich market *Low profit margins *Competition who offer similar menu items *Franchisees vs. franchisers (fight over business control)
…US OpportunitiesThreats *Take advantage of health craze - low carb and Atkins items *Room for growth in the sandwich market *Introduce breakfast or late night menus *Expand into non-traditional store locations (i.e. convenience stores, universities and other consumer settings)*Low barriers to entry (low startup costs - many can participate in the sandwich market *Low profit margins *Competition who offer similar menu items *Franchisees vs. franchisers (fight over business control)
