FOREWORD The first time I visited an IKEA-store was in Elisabeth, New Yersey, The U.S. The year was 1995 and I still rember the joy and excitement when I entered the building. It was huge and it was typical Swedish. Being far away from Sweden obviously make you kind of patriotic and when I saw the IKEA logo with its blue and yellow colors it almost felt like I was home in Sweden again. I …
showed first 75 words of 341 total

showed last 75 words of 341 total
…perspective - through a business perspective. Very well, here is the result of my research and I hope you will enjoy your reading. I would not have been able to write this research-paper without help from IKEA. I particulary thank Britt-Inger Andersson, environmental manager in IKEA of Sweden AB, and Anders Lennartsson, staff environment of IKEA international A/S for giving me useful/rich information and moreover for their friendly and encouraging way. Veronica Thundahl