TROY'S ASSIGNMENT Index page 1 Cover page 2 Index page 3-8 Part 1 - The macroenvironment 8-14 Part 2 - The marketing mix 15 Bibliography INTRODUCTION Within this report the macro-forces of an industry will be analysed, continuing on to compare the marketing mix of two organisations within that industry. All organisations - with their suppliers, customers, competitors, and publics - have a macroenvironment. This environment consists of macro forces that act on and affect the organisation and are generally …
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…decisions or failing in one of these four key areas of the marketing mix, either organisation could have caused their own downfall. BIBLIOGRAPHY A. Buckley, The Essence of Marketing, Prentice Hall International, U.K, 1993 A. Hutchings, Marketing, a Resource Book, Pitman publishing, Great Britain, 1995 G. Lancaster & P Reynolds, Marketing, Macmillan Press Ltd, London, 1998 P. Kotler, G. Armstrong, L. Brown & S. Adam, Marketing, Prentice Hall, Australia, 1998 www.cocacola.com www.pepsi.com