The term marketing has many definitions and these definitions are constantly changing. However, the most constant idea is that marketing is a process in an attempt to satisfy and benefit both the consumer and the organization. This essay will include the author's personal definition of marketing and definitions from two other sources. Based upon these definitions, this essay will explain the importance of marketing in organizational success using internet marketing by Nike, Adidas, and Reebok. …
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showed last 75 words of 1244 total
…Dryden Press: Orlando FL. High-Tech Writers (January 18, 2000), "Nike tells ask jeeves to just do it online," Business Wire. Kavanagh, M. (1998), "Reebok unveils multilingual site," Marketing Week, 21, 43. Koranteng, J. (1999), "Reebok takes the early lead in e-commerce competition. Advertising Age International, 24, 37. Manning, J. (February 9, 1999), "Po-Nike," The Oregonian. Marketing. Retrieved September 28, 2005 from http://www.websitemarketingplan.com/Arts/MktgChange.htm PR Newswire (May 26, 2000), US Interactive's electronic commerce expertise demonstrated with new adidas.com. Retrieved September 28, 2005 from www.prnewswire.com.