Marketing
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ESSAY DETAILS
Words: 2870
Pages: 10
(approximately 235 words/page)
Pages: 10
(approximately 235 words/page)
Essay Database > Business & Economy > Marketing and Advertising
Executive Summary:
The purpose of this report is discuss: What is marketing? Why "marketing is important and the role it plays in the profitability of the company.
I use a toothbrush company: Oral-B as the example, talk about the influence of marketing to a company by Marketing philosophies, Marketing environment, Market analysis (STP) and Marketing mix (4"P"s).
By this process, I find out: Marketing is a very important tool for company to win the …
showed first 75 words of 2870 total
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showed first 75 words of 2870 total
showed last 75 words of 2870 total
…J, Ostrom L.L, Rowe K.L, Schlacter J.L, Schmidt A.H, Shrock D.L.,(1995), Marketing-An Environmental Perspective, USA. <Tab/>Jobber. David, (2001), Principle And Practice of Marketing, <Tab/>Kotler P, Brown L, Adam S, Armstrong G., (2003), Marketing 6th Edition, NSW. Australia. <Tab/>R.Wilson & C.Gilligan., (1997), The Environment of Marketing, Sydney. <Tab/>http:// www.oral-b.com (07/05/2004. 21:17)
…J, Ostrom L.L, Rowe K.L, Schlacter J.L, Schmidt A.H, Shrock D.L.,(1995), Marketing-An Environmental Perspective, USA. <Tab/>Jobber. David, (2001), Principle And Practice of Marketing, <Tab/>Kotler P, Brown L, Adam S, Armstrong G., (2003), Marketing 6th Edition, NSW. Australia. <Tab/>R.Wilson & C.Gilligan., (1997), The Environment of Marketing, Sydney. <Tab/>http:// www.oral-b.com (07/05/2004. 21:17)
