Market-Entry and Competition A Discussion of Strategies available to Entrepreneurs by Kai F. Mahnert, DBMK Conducted for Ivan Mc Phillips, Lecturer in Enterprise Development, GMIT Market-Entry Strategy Market-entry strategy is the way the entrepreneur proposes to enter the market s/he has chosen for the new venture, be it an existing market or a completely new one (i.e. a new market for an existing product or a new product in the general market). Generally, …
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showed last 75 words of 1616 total
…and need. If this is followed up by the entrepreneur s/he is one step closer to success. Sources The following sources were used to research and compile this article: Colm O'Gorman/James Cunningham, Enterprise in Action, Oak Tree Press 1997, pgs. 44 - 53 Dieter Brandes, Konsequent Einfach - Die ALDI Erfolgs Story, Heyne 1998 Ogenyi Omar, Retail Marketing, Pearson Education Limited 1999 Peter Doyle, Marketing Management and Strategy, Prentice Hall Europe, 1998 Feargal Quinn, 'Three lessons for tomorrow's retailers', 1996