Introduction Organisations have a choice of a wide range of market entry strategies in order to expand their operations internationally. The mode of entry into an international market is a reflection of the relative importance assigned to the following criteria: <Tab/>The level of control the organisation wishes to exercise over its interests/concepts overseas <Tab/>The amount of resources it is willing to commit to international …
showed first 75 words of 787 total

showed last 75 words of 787 total
…be the possibility of friction between the parties in relation to matters of financing, profit sharing and control. Procedure for choosing the most appropriate foreign market entry strategy Market entry/development objectives ↓ Rank ordering of objectives ↓ Evaluation of alternative entry strategies against objectives ↓ Overall ranking of alternatives ↓ Entry mode costs ↓ Reassessment of entry mode strategy with increasing internationalisation (internationalgrowth.org) Appendices International Marketing: Strategy Planning, Market Entry & Implementation