Contents 1. INTRODUCTION 2 Q.1. Why is it important that there is an understanding of markets from manufacturing's perspective? Support your answer with material from a case study during the module. ;3 2. Case: Precision Steel plc. 6 2 (a) Marketing initiative concerning Gambert Fabrique 6 2(b) Identification of strategic implications for marketing and manufacturing that could restrict achievement of precision steel's objectives. 13 2(c)Executive Summary to Precision Steel pls and Brain Finn 24 1. INTRODUCTION The module covers the strategy that focuses on …
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…strategies will help company in future to survive and lead in the global marketplace of 21st century. REFERENCES: - (1)<Tab/>Module Notes, Manufacturing Strategy,Sep04 (2)<Tab/>Hill T,Manufacturing Strategy Text and Cases, Macmillan 2000 2nd ed X 6+ 1995 I/S X 9 (3)<Tab/>Torrington D. & Hall L, (1991), 2nd edition, "Personnel Management", Prentice hall ltd., U.K, Page no: 91-100. Required equipment A calculator