The health scare in Belgium damaged Coke's reputation in the most profound way because a trusted and popular brand (Belgium was one of Coke's biggest market's in terms of per capita consumption was suddenly no longer safe to drink. Any time a consumer good (particularly a food or beverage) suffers from quality problems and provokes a health scare it is a serious problem - consistent quality and safety are such implicit parts of their value …
showed first 75 words of 950 total

showed last 75 words of 950 total
…or webpages and easier access to information about the product such as ingredients and nutritional facts. These steps would allow Coke to demonstrate its commitment to quality and safety and its caring image in the minds of the consumer. Taking steps to woo the media and get positive press by inviting journalists to tour factories or large sponsorship campaigns and charitable contributions would also get Coke positive attention without directly alluding to the past problems.