1.1 Louis Vuitton: An Analysis of the Company Louis Vuitton, a trunk-maker in Paris since 1854, built up his legend around travel by creating luggage, handbags and accessories that were as innovative as they were elegant. The brand itself has embraced new innovation whilst cultivating its traditional roots thus allowing it to remain at the forefront of the luggage and accessory industry. The Brand takes part in major events that share in its taste for excellence. the …
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showed last 75 words of 2715 total
…htm Accessed at 13/4/2003 http://www.Ivmh.com/ -----http://louisvuittoncup.yahoo.com/ -----http://louisvulttoncup.yahoo.com/sectionl9.html Bibliography McQuillen, J (2003) THE INFLUENCE OF TECHNOLOGY ON THE INITIATION OF INTERPERSONAL RELATIONSHIPS; Education, Spring2003, Vol. 123 Issue 3, p616, 8p Aaslestad, K (2001) Consumers and Luxury: Consumer Culture in Europe 1650-1850; Journal of Social History, Pittsburgh; Summer 2001; Vol. 34, Iss. 4; pg. 987, 3 pgs Fairchilds, C (1999) Luxury Trades and Consumerism in Ancient Regime France; Business History Review, Boston; Winter 1999; Vol. 73, Iss. 4; pg. 775, 3 pgs