For Levi Strauss & Company, the Japanese market is a highly competitive marketplace with a large population that many North American corporations wish to tap into. The huge population and large buying power is what they want but generally find it difficult to deal with the highly competitive way of business. Japan is a market that is characterized by traditional business ways, with a large portion reflected in the culture. Levi Strauss & …
showed first 75 words of 414 total

showed last 75 words of 414 total
…remain unchanged. Through learning the Japanese culture, Levi's has created a plan to target the younger, more influential segment to try to change the behavior of this group rather than the total population. This is a very wise move on Levi's part because culture is viewed very negatively and would simply require a large investment in time and money. Adaptation through the culture is the way that Levi's has decided to encompass this major nation.