Leadership Challenges Facing BMW Group

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Introduction Leadership is defined as influence; that is, the art or process of influencing people so that they will strive willingly and enthusiastically toward the achievement of group goals. Leaders envision the future; they inspire organization members and chart of the organization. Leaders must instill values - whether they be concern for quality, honesty, and calculated risk taking or concern for employees and customers. There isn't a common definition of leadership, perhaps this is because …

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…Bertelsmann Prize 2003[Online], Available: http://www.bertelsmann-stiftung.de [2004, Sep] 20.<Tab/>Anonymous (2003c) BMW's Shifting Strategy, The America's Intelligence Wire, Gale Group Information Integrity, June 9, 2003 pNA. 21.<Tab/>Anonymous (2004) BMW Group Mobile Tradition - the link between past and future: Public Affairs Letter. Facts, Viewpoints, Propositions, March 2004 [Online], Available: http://www.bmwgroup.com [2004, Sep] 22.<Tab/>Anonymous (2004b) Sustainability, [Online], Available: http://www.bmwgroup.com [2004, Sep]