La Fnac: Stratégie et orientation
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Words: 3153
Pages: 11
(approximately 235 words/page)
Pages: 11
(approximately 235 words/page)
Essay Database > Social Sciences > Economics
A/ Vision du marche du disque en France, en volume et en valeur
Années<Tab/>1995<Tab/>1996<Tab/>1997<Tab/>1998<Tab/>1999<Tab/>2000
le marché en valeur<Tab/>1,05<Tab/>1,06<Tab/>1,13<Tab/>1,17&
showed first 75 words of 3153 total
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showed first 75 words of 3153 total
showed last 75 words of 3153 total
Thanks to its financial power, FNAC can retaliate on industrials and majors in order to get cheaper prices. This year the strategy is more oriented client and not product. FNAC takes care of its image and makes its stores more attraktiv by using Virgin's technics such as : <Tab/>Guest stars <Tab/>Rise of hearing points <Tab/>Creation of coffee counter ( in champs elysees)
Thanks to its financial power, FNAC can retaliate on industrials and majors in order to get cheaper prices. This year the strategy is more oriented client and not product. FNAC takes care of its image and makes its stores more attraktiv by using Virgin's technics such as : <Tab/>Guest stars <Tab/>Rise of hearing points <Tab/>Creation of coffee counter ( in champs elysees)