TO:Will Fleming From:Antony Clark Module:Integrated Marketing Communications RE:Kraft Foods Abstract In light of recent findings relating to child obesity, Kraft foods have taken steps to 'diffuse the obesity time-bomb' through implementing ethical initiatives based in the following areas: Product nutrition Marketing practices Consumer information Public outreach and dialogue The following marketing plan is based upon Chris Fill's Marketing Communications Planning Framework (2002). The intention of the plan is to use integrated marketing …
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showed last 75 words of 3689 total
…national statistics http://www.yourcounty.co.uk/business/busnewsarchive/171203b5.html 14. www.overture.com 15.http://www.carltonscreen.com 16. www.peakvision.net 17. http://www.ipcmedia.com/frameset.html 18. www.ipm-uk.com 19. www.miceideas.com 20.http://www.switch-web.co.uk/ Bibliography Marketing Communications, Chris Fill, Second edition, Prentice Hall, ISBN:0-13-010229-6 CIM Course book, IMC, Chris Fill, 2003-2004, Butterworth Heinemann, ISBN: 0-7506-5963-7 Internet Marketing, Chaffey, Mayer and Johnston, 2000, Prentice Hall, 0-273-64309-6