Issues Regarding Contracts This summary includes vital information concerning issues regarding contracts, for informational purposes relating to that of an idea presented to the City Council, by the Mayor of Bigtown, to create an advertising campaign staging a false auction on eBay of the City of Bigtown, in hopes to boost tourism rates. Background information involving similar circumstances would be that of Leonard vs. PepsiCo (1999). In short, PepsiCo thought no one would take them seriously …
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showed last 75 words of 742 total
…a reward situation (unilateral contract, Cheeseman 2003, pg.204), due in part because the commercial was in fact an advertisement having no contractual obligation, and also because it was done in jest, and was not meant to be an offer in exchange for any action by the customer. Resources cited: Henry R. Cheeseman (2003), Contemporary Business and E-Commerce Law, Upper Saddle River, New Jersey. Prentice Hall http://www.law.pitt.edu/madison/contracts/supplement/leonard_v_pepsico.htm