Introduction to international marketing management

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It is often argued that benefits of trading in domestic markets far out-weigh the risks involved in conducting business overseas. Discuss citing specific "real life" examples to support your argument. In the past two decades, world trade has expanded. Nations are much more affected by international business than in the past. The volume of international trade is an indicator of the economic interdependence of nations. The share of international trade in world economic activity has …

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