Introduction of consumer product; a brand new brand clock to compete with existing brands(in the Australian market, or any other market)
View Paper
ESSAY DETAILS
Words: 2601
Pages: 9
(approximately 235 words/page)
Pages: 9
(approximately 235 words/page)
Essay Database > Society & Culture > Education
Introduction
This report is based on the introduction of an alarm clock by a company named Rekofa. It is new to the market. This new product will fall into the category of durable products. The target markets for the product have a broad range of ages from trendy teenagers to the office goers; each market needs a different marketing mix to suit their needs. Benefits include: having an alarm clock for all the basic needs …
showed first 75 words of 2601 total
Sign up for EssayTask and enjoy a huge collection of student essays, term papers and research papers. Improve your grade with our unique database!
showed first 75 words of 2601 total
showed last 75 words of 2601 total
…intelligence' Management Review, October, pp. 15-19. <Tab/>Zikmund, W.G. (1996), Exploring Marketing Research, The Dryden Press, Fort Worth, TX <Tab/>Kotler, P. 1984; 1994, Marketing Management, Prentice-Hall, Englewood Cliffs, NJ. <Tab/>Doyle, P. (1983), "Marketing Management", unpublished paper, Bradford University Management Centre. <Tab/>The Anatomy of Marketing Positioning Strategy Marketing Intelligence & Planning, Vol. 12 No. 4, 1994, pp. 10-14
…intelligence' Management Review, October, pp. 15-19. <Tab/>Zikmund, W.G. (1996), Exploring Marketing Research, The Dryden Press, Fort Worth, TX <Tab/>Kotler, P. 1984; 1994, Marketing Management, Prentice-Hall, Englewood Cliffs, NJ. <Tab/>Doyle, P. (1983), "Marketing Management", unpublished paper, Bradford University Management Centre. <Tab/>The Anatomy of Marketing Positioning Strategy Marketing Intelligence & Planning, Vol. 12 No. 4, 1994, pp. 10-14
