"Internet marketing is nothing more than another aspect of channel promotion management within the marketing mix." In the early 90's, Tim Berners-Lees developed an Internet based global information initiative and released it to the Internet Community. It didn't take long and the World Wide Web (WWW) began to bloom. Companies were being told incessantly that they needed to be on the web. So companies soon began to create a web presence by using some clipart …
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showed last 75 words of 1398 total
…Wesley 1997 Ecommerce Handbook Tim O'Brien Published by : Tri-Obi Productions 2000 Effective Marketing - Creating & Keeping Customers William G Zikmund & Michael D'Amico Published by West Publishing Co 1995 Emarketing 2nd Edition Judy Stauss & Raymond Frost Published by Prentice Hall 1999 Readings A New Marketing Paradigm for Electronic Commerce Donna Hoffman & Thomas Novak Marketing in Hypermedia Computer Mediated Environments : Conceptual Foundations Donna Hoffman & Thomas Novak Is the Internet Changing the logic of Marketing? M Brannback