Introduction Travel ranks as the leading category of on-line transactions by U.S. consumers (Pappas, 2001). According to James V. Delong, a senior fellow with the Competitive Enterprise Institute's Project on Technology, "there are more than 33,000 travel agencies, ranging from one-person shops to giant American Express, and 270 of them are online" (p. 2). A study by Bear Stearns suggests that only 200 on-line travel sites will still be in existence by 2005 of which Expedia.com, Travelocity and Priceline.…
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…Consumers. Cato Institute. http://216.239.51.100/search?q=cache:KVU49J0FKXEC:www.cato.org/pubs/pas/pa441.pdf+differentiation+in+online+travel+agencies&hl=en&ie=UTF-8 (November, 3, 2002) Pappas, G. (2000). The Impact of the Internet on the Airline Industry. Information Technology, 50-55. The Boston Consulting Group. http://www.bcg.com/publications/files/airline_finance.pdf (November 3, 2002) University of Phoenix (Ed.). (2002). e-Business Principles and Practices. [University of Phoenix Custom Edition e-text], 71. New Jersey: Prentice-Hall, Inc.