The term international marketing refers to exchanges across the national boundaries for the satisfaction of human needs and wants. International marketing activities intends to facilitate the exchange or transfer of goods between nations. International marketing is the process of focusing the resources and objectives of the company on global marketing opportunities. (Keegan J Warren, Global Marketing Management, Pearson Education Pte Ltd, 2003). Companies mainly go globally for two reasons, Firstly because they want to take advantage …
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…peace and has also contributed towards the world's economic growth REFRENCES: 1.<Tab/>Keegan J Warren, Global Marketing Management, Pearson Education Pte Ltd, 2003 2.<Tab/>Kriplani, International Marketing, Prentice Hall of India Pte Ltd, 1984 3.<Tab/>Onkvisit Sak, Shaw J John, International Marketing, Prentice Hall of India Pte Ltd, 1997 4.<Tab/>www.learnmarketing.net/internationalmarketingmix 5.<Tab/>www.marketingteacher.com