Table of Contents Preliminary International Marketing Plan 3 Research & Development: 3 Cultural Awareness: 4 Legal Issues: 7 Human Resources Management: 9 Information Technology: 10 Product Adaptation: 10 Future Expansion 12 Financial Plan 13 Pricing Policy for Market Penetration 15 Financing Company Global Operations 17 References 19 Citations 20 International Marketing Plan Preliminary International Marketing Plan Any company located in the United States (U.S.) that wishes to substantially increase return on investment, market share, and sales may have to look to international markets in order to …
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