In living Color, advertising in America. Emphasizes on TV and packaging products

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…and more time to expose their products. Compared to the television ads of the past, advertisers are having to work much harder in order to impress perspective buyers to purchase their products. But, because of the ability of television to saturate a product because of the time spent in front of the set, to target a specific audience and to hit the viewer on both 'ends' (auditory and visual), their hard work will pay off.