In Search of the American Cowboy.
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ESSAY DETAILS
Words: 2248
Pages: 8
(approximately 235 words/page)
Pages: 8
(approximately 235 words/page)
Essay Database > History > North American History
Perhaps one of the most romanticized images in America at the turn of the century is that of the Wild West. One of the most celebrated images of the Wild West was that of the cowboy, America's defender of the frontier. The American cowboy became a figure of construction by businessmen and literature, and in recent years, a figure of reconstruction by modern historians. The businessmen and literature presented a highly glamorized view of the
showed first 75 words of 2248 total
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showed first 75 words of 2248 total
showed last 75 words of 2248 total
sanction... to proselytize for the American Way of Life is a cultural imperative based in religion, a self-righteous sense of duty, and in deeply ingrained racism.[7] MODERN However, the eastern advertising world used the cowboy's outfit as a very powerful marketing tool when they created the Marlboro man. In spite of the original feminine purpose of the Marlboro cigarettes, "once he is dressed in cowboy myths, the Marlboro man becomes macho personified: a "real" man."
sanction... to proselytize for the American Way of Life is a cultural imperative based in religion, a self-righteous sense of duty, and in deeply ingrained racism.[7] MODERN However, the eastern advertising world used the cowboy's outfit as a very powerful marketing tool when they created the Marlboro man. In spite of the original feminine purpose of the Marlboro cigarettes, "once he is dressed in cowboy myths, the Marlboro man becomes macho personified: a "real" man."