Schools and Churches are institutions in society where priests and teachers act as spokespersons to spread a certain set of attitudes, beliefs and values. Similarly, Hollywood is also a very powerful modern day institution, where a star's image can reappropriate, shape and circulate societal myths and ideologies. The construction of a star's image as a commodity of their societal myths and ideologies, has the extraordinary power to exert messages so that even the smallest details …
showed first 75 words of 1584 total

showed last 75 words of 1584 total
…a woman to be successful she had to be beautiful. The myth that utilitarianism and Hollywood equates to success and happiness can be rejected by deconstructing Marilyn Monroe's image to justify that a star is merely a commercial package. As more people challenged ideologies and rejected a dominant discourse of females as sexual objects, an image has emerged which portrays women as more powerful and independent, thus reflecting the changing role of women in society.