Introduction Integrated Marketing Communications (IMC) is defined as: "A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation." (about.com, 2006) When a company selects and implements an IMC campaign, that company can focus all of its advertising and promotional efforts towards delivering the same united message and reaching …
showed first 75 words of 1320 total

showed last 75 words of 1320 total
…work with French companies as well following the same format. References: France. (2006, May 15). In Wikipedia, The Free Encyclopedia. Retrieved May 15, 2006, from: http://en.wikipedia.org/wiki/France Dana Gray, MS, APR. University of Phoenix, Tulsa Campus.March 7, 2006. DQ response. Susan Solomon | July 28, 2004. Brand Journalism: A Field Day for Web Marketers http://www.clickz.com/experts/design/cont_dev/article.php/3386231 France. (2006, June 5). Answers, Recent French Politics. Retrieved June 5, 2006, from: http://www.answers.com/topic/politics-of-france