<Tab/>IKEA has been very successful because of the time they spend understanding their customers. Ingvar Kamprad founded IKEA in 1943 at the age of 17. Ingvar originally sold pens, wallets, picture frames, table runners, watches, jewelry and nylon stockings through IKEA at a reduced price. Ingvar understood that he could buy products in bulk at a lower cost and still sell them cheap while making a profit. IKEA's success has come from …
showed first 75 words of 655 total

showed last 75 words of 655 total
…Atlanta, Boston, and Dallas are all awaiting there own IKEA. As IKEA continues to grow it will do well in the furniture business. IKEA is a business that has been able to adapt to the surrounding culture and succeed wherever it wants too. As long as IKEA keeps its ideals of enthusiasm and creating a quality product at low prices, IKEA should continue to see the great profits that it has seen in the past.