Introduction Ethics is the study of the general nature of morals and of specific moral choices; moral philosophy; and the rules of standards governing the conduct of the members of a profession. Business ethics is the application of ethical values in a business' behavior and even its salespersons to how the company conducts its business in order to make profit (Institute of Business Ethics n.d.). "It applies to any and all aspects of business …
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…List Emotional Intelligence Network 1994-2004. Retrieved: <Tab/>April 7, 2005, from http://www.6seconds.org/modules.php?name=News&file=article &sid=160 Ferrell, O.C, Freadrich, J. & Ferrell, L. 2005, Business Ethics, Houghton Mifflin Company, Boston, New York. Futrell, C.M, 2005, ABC's of Relationship Selling Through Service, McGraw-Hill Irwin, New York Institute of Business Ethics n.d. Retrieved: April 7, 2005, from http://www.ibe.org.uk/faq.htm#top