HOW SUCCESSFUL WAS THE MARKETING CAMPAIGN OF HARRY POTTER AND THE PHILOSPHERS STONE? The Harry Potter franchise is one of the most profitable franchises of all time and the film is the second highest grosser after Titanic. The marketing campaign has helped the franchise to develop. This essay will examine the success of the marketing campaign throughout the media. JK Rowling's first book "Harry Potter and the philosophers stone" was published in 1993. The plot focuses …
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