How Children and family affect consumer behavior. The influence of children on purchase desisions.
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ESSAY DETAILS
Words: 3256
Pages: 12
(approximately 235 words/page)
Pages: 12
(approximately 235 words/page)
Essay Database > Business & Economy > Marketing and Advertising
In the world of advertising and marketing, children are the targets. For many reasons, children are exerting a greater and greater influence on family buying decisions. Advertisers know that the money is in the hands of the children. As their economic muscle grows, so does a marketer's focus. Understanding how and why a child influences purchasing decisions is important to marketing and business today. If marketers want to be successful they need to look to …
showed first 75 words of 3256 total
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showed first 75 words of 3256 total
showed last 75 words of 3256 total
…O' Mara, Shelia Long. "Kids are a Powerful Market Force." Home Textiles Today. High Point; July/August; 2001. Rosenburg, Janice. "Teens Mesh latest fads, mom and dads." Advertising Age; Chicago; Feb. 14, 2000. Rummel, Amy, John Howard, Jennifer M. Swinton, and D. Bradley Seymore. "You can't have That!" A Study of reactance effects and children's consumer behavior. Journal of Marketing Theory and Practice; Statesboro; Winter 2000. Walsh, David. "Kids R The Target." Innerself Magazine. <www.innerself.com>.
…O' Mara, Shelia Long. "Kids are a Powerful Market Force." Home Textiles Today. High Point; July/August; 2001. Rosenburg, Janice. "Teens Mesh latest fads, mom and dads." Advertising Age; Chicago; Feb. 14, 2000. Rummel, Amy, John Howard, Jennifer M. Swinton, and D. Bradley Seymore. "You can't have That!" A Study of reactance effects and children's consumer behavior. Journal of Marketing Theory and Practice; Statesboro; Winter 2000. Walsh, David. "Kids R The Target." Innerself Magazine. <www.innerself.com>.
