HipHop The marketing of a new culture

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…gives voice to Urban culture." Christian Science Monitor. UMI-Proquest. 11 Feb. 2000. McCarthy, Michael. " Hip-hop moguls, admakers rap Music titans flex marketing muscle." USA TODAY. UMI- Proquest. 21 Dec.1999. Mitchell, Gail. "Rap and Hip-Hop: What it is." Billboard. UMI- Proquest. 4 Dec. 1999 Perkins, William Eric. Droppin' Science. Philadelphia: Temple UP, 1996. Ro, Ronin. Gangsta. New York: St. Martin's Press, 1996. Robinson, Ruth Adkins. "Rap and Hip-Hop: Hip-Hop History." Billboard. UMI- Proquest. 4 Dec. 1999. Sexton, Adam. Rap on Rap. New York: Dell Publishing, 1995.