Harley Davidson Analysis HARLEY DAVIDSON MOTOR COMPANY As one Harley puts it, "It's one thing to have people buy your products. It's another for them to tattoo your name on their bodies." Harley-Davidson is the only major US maker of motorcycles and the nation's #1 seller of heavyweight motorcycles. Harley-Davidson offers 24 models of touring and custom cycles. Harley has held the largest share of the U.S. heavyweight motorcycle market since 1986. Besides its bikes, Harley-Davidson sells …
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…on gross margins has been great for shareholders. Harley has funded its growth over the last 10 years almost entirely through cash generated from operations, rather than through constantly issuing new equity. There is a greater degree of Harley stock owned by its employees signifying strong faith in the company. With a 17% growth rate, combined with high demand for the motorbikes, and the stability of Harley's earnings make the company very attractive for long term investment.