What picture immediately springs into mind when Harley-Davidson is mentioned? The average person in an association game would likely say, "motorcycle". Indeed, Harley and motorcycle seem almost synonymous. Harley-Davidson is a household name to motorcycle enthusiasts, and the company is inarguably successful. In fact, they just celebrated their 100th anniversary in 2003. However, success was not always easy for this well-known company. It is no secret that they went through a major crisis in the mid-1980…
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…amp;gt; References Anonymous. A Conversation with the Authors. Retrieved October 31, 2004, from http://www.qualitycoach.net/0875849504authors.htm Deal, T. E., & Kennedy, A. A. (1999). The New Corporate Cultures. Cambridge: Perseus Publishing. Harley-Davidson's website. Retrieved October 31, 2004, from www.harley-davidson.com Ozley, L. & Teerlink, R. (2000). More Than A Motorcycle: The Leadership Journey at Harley-Davidson: People Are Your Only Sustainable Competitive Advantage. Harvard Business School Publishing. Retrieved October 31, 2004, from http://www.qualitycoach.net/0875849504.htm