HSC: Business studies- Marketing notes
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Words: 2158
Pages: 8
(approximately 235 words/page)
Pages: 8
(approximately 235 words/page)
Essay Database > Business & Economy > Marketing and Advertising
The nature and role of marketing
Marketing: A total system of activities designed to plan, price, promote and place (Distribute) products to present and potential customers
Role of marketing
·<Tab/>Find out what customers want and then attempt to satisfy their needs
·<Tab/>Bring together the buyer and the seller
·<Tab/>Generate revenue for
showed first 75 words of 2158 total
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showed first 75 words of 2158 total
showed last 75 words of 2158 total
survey Legal aspects ·<Tab/>Sales of goods Act 1923 (NSW): What must exist for a sales contract to be legal ·<Tab/>Fair trading act 1998 (NSW): Code of business conduct ·<Tab/>Trade practises Act 1974 (Commonwealth): Prohibits various restrictive trade practises such as false advertising, price discrimination, implied conditions, deceptive warranties, forcing a set price on retailer
survey Legal aspects ·<Tab/>Sales of goods Act 1923 (NSW): What must exist for a sales contract to be legal ·<Tab/>Fair trading act 1998 (NSW): Code of business conduct ·<Tab/>Trade practises Act 1974 (Commonwealth): Prohibits various restrictive trade practises such as false advertising, price discrimination, implied conditions, deceptive warranties, forcing a set price on retailer