The nature and role of marketing Marketing: A total system of activities designed to plan, price, promote and place (Distribute) products to present and potential customers Role of marketing ·<Tab/>Find out what customers want and then attempt to satisfy their needs ·<Tab/>Bring together the buyer and the seller ·<Tab/>Generate revenue for …
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showed last 75 words of 2158 total
…survey Legal aspects ·<Tab/>Sales of goods Act 1923 (NSW): What must exist for a sales contract to be legal ·<Tab/>Fair trading act 1998 (NSW): Code of business conduct ·<Tab/>Trade practises Act 1974 (Commonwealth): Prohibits various restrictive trade practises such as false advertising, price discrimination, implied conditions, deceptive warranties, forcing a set price on retailer