Graphic Arts Graphic arts is a general term for drawing and other techniques used to reproduce words and pictures. The techniques include block printing, engraving, etching, lithography, and silk-screen printing. Painting was once considered one of the graphic arts, but today it is generally considered a separate art form. The graphic arts are used both commercially and in the fine arts. Commercially, they are used in advertising to prepare newspaper and magazine illustrations, posters, and …
showed first 75 words of 1923 total

showed last 75 words of 1923 total
…use a variety of techniques to create effective advertisements. They start with a basic appeal, which is the main selling point, or theme, of an advertisement. They then use certain specific techniques to influence the consumer to purchase the product." - Douglas, T. 'The Complete Guide to Advertising.' : Papermac, London : 1986. This is what I hope to be doing in 5 years from now, I find advertising very interesting and an important part of our lives.