The following is an executive summary of The Goodyear Tire Corporation. This case analysis will include a company background followed by a five forces model of the industry competition and SWOT analysis. The summary will also include a financial analysis of the corporation along with Goodyears corporate level strategies and objectives. Finally, alternatives will be addressed, recommendations will be made, and implementation and control will be discussed. COMPANY BACKGROUND By 1986, Goodyear had a debt of $3.7 …
showed first 75 words of 1317 total

showed last 75 words of 1317 total
…and a very profitable business. They had slashed costs and had improved operating performance, boosted overall quality production, and reduced the debt. One way that Gualt achieved this status was by being very thrifty in all the areas of the company. Another way that Gualt turned the company around is by implementing an aggressive marketing program that focused on what the customer wanted: convenience, quick service, low prices, and a good selection to choose from.