In today's business world, often companies simply cannot stay domestic and expect to maintain and increase their markets. A company must initially decide if it is beneficial to go international and then define its international marketing strategies and policies to create an effective promotional campaign. (http://www.cheathouse.com/essay/essay_view.php?p_essay_id=56321) All transnational corporations have to develop international marketing strategies. Therefore, to understand international marketing better, a detailed understanding of …
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showed last 75 words of 2518 total
…view.php?p_essay_id=57307) The world economy has undergone revolutionary changes during the past 50 years. Perhaps the greatest and most profound change is the emergence of international markets, international competitors, and winners and losers in international competition. In the future, international markets will continue to grow in importance as international marketers continue to identify and serve global segments. Considering all these factors a detailed understanding of international marketing assumes a lot of significance. (Keegan, 2002)