There are certain factors that must be taken into consideration when working with global and domestic markets. Technology plays a major role in domestic and global marketing. Business meetings can be held in a US office and confer with someone in Tokyo. This can be done by conference calling, video transmissions and other state of the art technology. Since the scare of 9/11 business are leery of sending business partner across the nation when the same …
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showed last 75 words of 458 total
…not know who to trust. Enron's top executives were accused of wrong doings and pilfering from the company. Putnam Investments based in Boston, MA was fined heavily for fraudulent market timing scams. We expect CEO's and anyone the represents a business should act in that businesses best interest. Most companies today have a code of ethics document that must be read and signed assuring you know what is ethically right and wrong within the company.