The summary of "Getting Past No" (0) Introduction Each of us has to face tough negotiation with an irritable spouse, an ornery boss, a rigid salesperson, or a tricky customer. Under stress, even kind, reasonable people turn into angry, intractable opponents. In order to reach a mutually satisfactory agreement in an efficient and amicable fashion, this book introduces us the strategy of breakthrough negotiation. The breakthrough strategy is counterintuitive: it requires us to do the opposite …
showed first 75 words of 1145 total

showed last 75 words of 1145 total
…the BATNA that is described in the book. After reading this book, I realize that it is possible to remove obstacle in the negotiation and achieve the win-win results. Even drive a bargain with a car dealer, I could use strategies taught by the book, too. Negotiation is the art. I seldom notice that before. This book provides me the practicable strategies and sharp examples that will help me to improve my relationship with others.