GENETECH Introduction The Genentech's Company is a "profit-orientated" company within the biotechnology industry that are situated in American. The Genentech's Company added value by using specialist knowledge in researching new antibiotics and transforming the new antibiotics into drugs, and also selling products to the end patients. This would place them in all the sectors Primary, Secondary and Tertiary because they are involved from extraction through processing and finally the selling of drugs. In the biotechnology …
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…pay more attention on research avoid complacency. References: Genentech: Advantaged In The Middle (n.d.) Retrieved on 2nd April, 2004, from: http://www.windhoverinfo.com/contents/monthly/exex/e_2000800006.htm Genentech's CEO on Big Pharma's Issues (n.d.) Retrieved on 2nd April, 2004, from: http://www.businessweek.com/magazine/content/03_40/b3852093.htm Huber, G.B. 1993, Managerial Decision Making, Scoot, Foresman, Glenview Kathryn, B., Margaret, T., Graham, M. and David, M. 2003, Management: a Pacific Rim focus, McGraw-Hill, Australia