Joseph P. Milazzo November 11, 1999 Gardenburger Case Analysis Marketing 6000 Executive Summary Gardenburger Incorporated is the leading developer, producer and marketer of meat-substitute burgers in the United States. This company was founded in 1985 in response to the public's growing interests in diet, health and fitness. Gardenburger is addressing this need. It is the industry leader in all distribution channels and has brand awareness unrivaled by its nearest competitors. The company plans on making the Gardenburger brand synonymous …
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…Available: www.gardenburger.com/our_co/prf_lrgshare.html Gardenburger On-line. (1998). Gardenburger: Our Co.: Industry Facts and Figures. [On-line]. Available: www.gardenburger.com/our_co/industry.html Hong, L. (personal communication, November 1, 1999) InvestQuest On-line. (1999). Worthington Foods, Inc. Industry Comparables. [On-line]. Available: www.invest.quest.columbus.oh.us/InvestQuest/w/wfds/main/wfdsic.htm Marlow, B. (1998). Worthington Foods Expects to Extend Leadership. [On-line]. Available: www.sddt.com/~columbus/library/98/03/13/taf.html