GOOD LUCK PLASTIC INDUSTRIES Industry Overview The Melamine crockery industry is knowledge driven industry and it is heavily dependent on taste of the customer. The major players in this industry are ORNET and DIPLOMAT which are nationally recognized by the people. The crockery industry is divided in all the states it doesn't have any big players which covers whole of the country. Here each and every state has it own manufacturer and tries to cover …
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…in between all the competitors as the challenger. As the company manufactures products for all the income levels and segments it gives a tough competition to other manufacturer. The company is having different positioning statements for his product Gold classic dinner set: "The pride of your home" This tells the customer that this is what you are looking for and this is pride of your home. This will make your tableware more attractive and better.