Foreign Market Entry Metro Corporation: Technology Licensing Negotiation 1. Synopsis of the case. Metro corporation and Impecina Construcciones S. A. of Peru had the negotiations about the licensing of the Petroleum Tank Technology. After the series of the negotiations they finally reached the agreement, however the Peruvian Government did not approve the 10 years agreement life and Metro appears to have resigned itself to the 5 years agreement. Question 1. The role of Government intervention into the licensing negotiations. …
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showed last 75 words of 3914 total
…offers. <Tab/> References: Case Study: Metro corporation: <Tab/>Technology Licensing Negotiation Bradley F., Market Entry strategies 2002 Hennessy D., Jeannet J., 2004, Global Marketing Strategies, Houghton Mifflin Company Hollensen S; 3rd; 2004; Global Marketing - 3rd Edition 2004 Root, F., 1994, Entry Strategy for International Markets, Jossey-Bass Lilley R., LICENSING IN JAPAN:CURRENT ISSUES 1997lRoot, F., 1994, Entry Strategy for International Markets, Jossey-Bass The CIM Handbook of Export Marketing, 1995 Lecture notes Seminar notes