Ford Motor Company Case Study

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Introduction Ford Motor Company is one of the premier automotive manufacturing companies in the world. It is most famous for demonstrating the strengths of mass-production assembly lines when it was founded in the early 1900s. Today, it is the world's largest truck maker and the one of the biggest maker of cars, second only to General Motors. Some the brands it makes cars under include Jaguar, Lincoln and Volvo; the company is also well known …

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…Motor Company. "Chairman's Message " 2001. Online. Internet. March 14, 2002 Available: www.ford.com. Kravets, B. David. "Judge orders recall of up to 1.7 million Ford cars, trucks." Detroit Free Press 11 Oct. 2000. Online. Internet. 27 Oct. 2000. Available: www.freep.com. "Polk Automotive Loyalty Award Winners Announced." PR Newswire 9 Jan. 2000. Online. Lexis-Nexis. 3 Nov. 2000. Available: web.lexis-nexis.com Roberts, Dexter and Webb, Alysha. "Ford finally gets to roll out cars in China." Business Week 17 Jul. 2000. Online. Lexis-Nexis. 3 Nov. 2000. Available: web.lexis-nexis.com.