The marketing mix is "the set of controllable tactical marketing told - product, price, place and promotion - that the firm blends to produce the response it wants from the target market." - Kotler. This means that the marketing mix is made up of the 4P's mentioned above, these are used together to develop a positive response from its target market. In recent years 7P's have been used, in order for the company to become …
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showed last 75 words of 1001 total
…to be balanced. There is no point in investing in a lot of promotion but the product is not available in most places for example. It is important for a marketer to identify what the customer's needs are and through the marketing mix these needs can be satisfied profitably. Bibliography: *<Tab/>www.google.com *<Tab/>www.learnmarketing.net *<Tab/>www.barbie.everythinggirl.com