Advertising Criticisms Advertising is, "any form of nonpersonal presentation and promotion of ideas, goods, and services usually paid for by an identified sponsor" (Dominick 369). The main components of the advertising industry are the advertisers, the advertising agencies and the media (374). The advertisers are further divided into national advertisers and retail advertisers. National advertisers market their products or services around the country. Retail advertisers are small, local advertisers, and are mostly the small businesses themselves rather …
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…Mia_MoodyHall/chp8.html>. 17 Nov. 2003. Northway, Wally. "Are Advertisers- and Buyers- Stupid?" Mississippi Business Journal 27 Oct.- 2 Nov. 2003, weekly ed.: 5. Richards, Jef I. University of Texas at Austin Department of Advertising. <http://advertising.utexas.edu/research/law/index.html>. 16 Nov. 2003. Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. New York: Warner Books, 1986. Schmidt, Gavin. The University of Vermont. <http://www.uvm.edu/~jkolodin/cdae128/handout1.html>. 17 Nov. 2003.