Focus Groups Focus groups are a qualitative form of marketing research that can help a marketer assess consumer needs and feelings in a way that simple questionnaires can not. In a focus group, you bring together a small group to discuss issues and concerns about the features of a product. Participants are usually paid a fee for their time. A marketer can gain valuable information such as gaining a customer's attitudes and determining advertising persuasiveness. …
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showed last 75 words of 874 total
…positive messages and footage of a down to earth man sparked a very positive reaction. The study also brought up many issues that participants believe were overlooked by the candidates. All in all, the group proved to give interesting dialogue to a luke-warm debate. In conclusion, focus groups, in any form, can prove to be an important tool to any marketer. Groups that can use the information wisely can gain valuable insight to difficult problems.